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While Yelp is famous for critiques of restaurants and businesses, there is a growing trend to use the internet kvetch site to comment about public services and government. And the subjects of the criticism are listening.

Businesses learned that a well-expressed, fair, negative review can cause them to lose revenue, but a positive review can boost it. The public and non-profit sectors are now learning that the internet enhances transparency and makes it harder for a large organizations or governments to hide.

Yelp places the responsibility of the content on the reviewer. Fairness and accuracy is often called into question. However, used as one piece of a decision making process, Yelp can be a useful tool.

Some examples:

Mercy Hospital: 17 Yelps, 2.5 stars

City of Sacramento: 66 Yelps, 3 stars

Happy Tails Pet Sanctuary: 17 Yelps, 4 stars

Our web site needed to change the way we distribute our information to social media (Facebook). Because of this, you might receive some “historical” posts today. This inconvenience should only last a few hours. Please forgive us. We know how irritating this is…