Monthly Archives: January 2012

Sad Goodbye

Sometimes Made in the USA is about old-fashioned, long-time businesses. This family-owned bakery graced this Folsom Boulevard corner for decades until it closed a few years ago. Family fued. So sad.

It’s a cool old brick building. I mentioned it to more than one bakery owner — hoping they would re-open the neighborhood store. Bring another Made in the USA bakery to East Sacramento. But there the building sat. Empty. Day after day. For years.

But then we heard a new business was going in. Not at all what we hoped…Sherwin Williams…you know, paint! Though I’m glad to see any new business in this economy, I still felt more than just hunger pains as I watched the building be revamped. For years I have feared and worried about the loss of the fantastic neon sign at the front door. Tonight my worst fears were fulfilled. I drove by and saw….the sign is gone.

Where? I don’t know. I’m sure someone probably does.* But to put this in simplistic terms….truly a sign of the times.

I wish the new business owners well. Is Sherwin Williams Made in the USA? And who was Sherwin Williams anyway?

* The sign is now stored by the Center for Sacramento History.

This is a guest post from Midtown resident Barbara L. Steinberg of California Travel Insider.